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Privacy Policy (Updated November 2023)

Michelle’s Swim Stars (MSS) is committed to process any personal information it holds only in ways that are fair, transparent and meet its legal obligations, in other words, in accordance with the General Data Protection Regulations (GDPR).


We may change this policy from time to time so please check this page occasionally to ensure that you are happy with any changes. By being a client of MSS or using our website you are agreeing to be bound by this policy.

Any questions regarding this policy and our privacy practices should be sent by email to


  • Michelle is an independent swimming teacher working as MSS.

  • MSS provide swimming lessons to customers of all ages and abilities.

  • On occasion MSS will not be able to deliver all lessons.  In such capacity MSS use fully qualified independent teachers.

How do we collect data

The majority of our data at MSS is collected via our booking platform, ClassForKids.  All our bookings and payments are made via ClassForKids.  All parents must agree to the ClassForKids parent contract when creating an account, this covers all use of data within the ClassForKids system and a copy of their Privacy Policy can be found at


Outside of ClassForKids data is also collected:

  • When you enquire about MSS lessons online via our websites

  • When you enquire about a MSS class through a third party site that we are listed on

  • When you book lessons over the phone, email or other messaging service with a MSS

  • When you leave a google review

  • When you enter a competition, promotion, or survey

  • When you report a problem with the website or contact us regarding a complaint or enquiry

  • When you visit our website and accept the use of cookies

  • When you enquire about becoming a MSS teacher

  • Information you provide in order to communicate with us electronically for any reason via our email systems. 


What sort of data do we collect

Personal information may include your name, address, email address, child’s name, telephone number, dates of birth and relevant medical conditions and any data you tell us about that are relevant to the provision of safe and effective swimming lessons.



We also use photographs for social media and marketing purposes.  Consent is asked of the parent and the child as well as on ClassForKids, if the child does not give consent and the parent does, we do not use the photos as the child’s consent overrides the parents.  If consent is given to MSS to use your photos for digital marketing and advertising, MSS will continue to use the photographs in all future work, unless you directly notify us otherwise. You can withdraw your consent by emailing  Please bear in mind that if consent is withdrawn it may not be possible to delete images that have already been shared or published.  We will never exclude a child from an activity because we do not have consent to take their photograph.  For further information please refer to our Photography policy on our website


Purpose of data

The personal data we collect enables us to fulfil our contractual obligations with you and provide the services (swimming lessons) you have ordered. We will also use it to contact you if you have enquired about a teaching position. We also analyse the personal data we collect so that we can administer, support, improve and develop our business.


To send you communications which you have requested and that may be of interest to you (for example details of forthcoming swimming courses, payment deadline dates, regular newsletters).

From time to time we may use your contact details to ask for your reviews on our service. This enables us to continually improve our customer service and MSS programme.

For MSS financial records.

Data Retention

Once an enrolled member lapses, after 12 months of inactivity, you will be removed from our data system (ClassForKids), although all records of historical financial transactions will remain.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

Access to data

Your privacy is important to us and we confirm that we will never release your personal details to any third party for their mailing or marketing purposes. 

We have appropriate security measures in place to prevent personal data from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your data will do so only in an authorised manner and are subject to a duty of confidentiality. Example of those who will have access are:

  • Pool staff have access to children first names on a register and

  • Independent teachers will have access to personal information such as children’s names and medical information.


Data security

When we store data, reasonable measures are taken to protect personal data from access by unauthorised persons. This data will be stored, archived and backed up as part of internal systems which are hosted by the following cloud service providers, who may not always store data within the EU.

  1. Gmail                                                                                                        

  2. Dropbox

  3. ClassForKids

  4. Wix

Please note:  In common with all other website owners we cannot guarantee the security of data that you transmit to us over the internet.  The transmission of data via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the website; any transmission is at your own risk. Once we have received your data, we will use strict procedures and security features to try to prevent unauthorised access.

Data rights

The legislation conveys various individual rights. These include the following:

  • The right to be informed

Individuals have the right to be informed about the collection and use of their personal data.

  • The right of access

Individuals have the right to access their personal data.

  • The right to rectification

The GDPR includes a right for individuals to have inaccurate personal data rectified, or completed if it is incomplete.

  • The right to erasure

The GDPR introduces a right for individuals to have personal data erased.

  • The right to restrict processing

Individuals have the right to request the restriction or suppression of their personal data.

  • The right to object

The GDPR gives individuals the right to object to the processing of their personal data in certain circumstances.

You can read more about your rights at


Complaints or queries

Your personal data is owned by you. If you have any questions or issues with the way in which we are using your data you have the following rights:

  • You can ask to see what data we hold on you (right of access)

  • You can ask for data to be corrected

  • You can ask to receive a copy of the data we hold on you (right to portability)

  • You can ask us to delete any data we have about you (right to be forgotten)

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

If you wish to enact any of these rights or make a complaint, then you can do so by emailing​  You can also contact the Information Commissioner’s Office through their website

Confidentiality will be preserved during the investigation of a complaint to safeguard the interests of everyone concerned unless disclosure is necessary to progress the complaint.

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